marketing campaign



 Stages of media production

Pre production- production- post production- distribution- exhibition-


Psychographics

Psychographics is the study of consumers based on their activities, interests, and opinions.





Demographics








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post production smile

 After completing shooting the photo for my print advert, i then began editing. Firstly for this, i downloaded the picture from the sd card onto the computer. It was after then i could fully begin editing on premire pro. The first thing that i done was adjust the colour of the picture to give off a blue/cool and dark tone to go with the intention and mood of the picture. After added a smiley face sticker on the top of the person’s face to symbolise them “putting on a fake face/faking it until they make it”. I done this by dragging the smiley face onto the persons face and using the eraser tool on the layer of the smiley face to get off the excess image, so it is just the smiley face. I also done the same thing for the mind logo and every mind matters logo i added on to the print ad. Afterwards, i then used the text tool to add the slogan “fake it until you make it” i made this text a yellow colour as it is opposite to blue physically and what it represents. After this, i then saved...
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peer feedback from print ad

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 To get a better understand on how well my print ad would do, i conducted a survey on google forms to then send to my peers for them to complete. This was so i could reflect on what i done well and what i didn’t etc. Above are the results. As you can tell, the main, prominent feedback is that it would of been better if i didn’t do it last minute (which wasn’t down fully to my time management skills). Also i get the impression that my product would do well if it wasn’t for that as both peers say they would maybe take on my product if they worked for mind and the main prominent feedback is about it being rushed and not paying attention to detail. On top of this as well, they also said that my product both follows and challenges the codes and conventions of these types of print adverts and products that do that normally have a good engagement. Their reasonings for this is i followed them but the main thing i challenged was the colour scheme. Another predominant feedback point was the ...
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