marketing campaign



 Stages of media production

Pre production- production- post production- distribution- exhibition-


Psychographics

Psychographics is the study of consumers based on their activities, interests, and opinions.





Demographics








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Post- production diary

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07/02/2022 In this lesson, i started editing my smile print advert. I firstly uploaded my unintended picture onto Photoshop and then sized up the picture so it would fit the full screen by dragging it out. After that, i then began the editing process. I achieved this by adjusting the brightness/contrast levels by creating a new, adjustment layer and then selecting brightness/contrast and adjusting them. Another way i gave the photo the desired colour/shade, was by adding a colour layer over the top but not a fill colour as this would just be a solid colour. I went with a theme of darker and blue-er colours this is to mirror what the character is feeling in the print ad.  *Brightness/contrast layer* 08/02/2022 What i done this lesson was finish off the editing process for the advert. Since i completed the colour/lighting editing part of the picture, i then moved onto the main other part of it which was adding the other images/stickers/logos etc on top of the main picture. I placed t...
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peer feedback from print ad

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 To get a better understand on how well my print ad would do, i conducted a survey on google forms to then send to my peers for them to complete. This was so i could reflect on what i done well and what i didn’t etc. Above are the results. As you can tell, the main, prominent feedback is that it would of been better if i didn’t do it last minute (which wasn’t down fully to my time management skills). Also i get the impression that my product would do well if it wasn’t for that as both peers say they would maybe take on my product if they worked for mind and the main prominent feedback is about it being rushed and not paying attention to detail. On top of this as well, they also said that my product both follows and challenges the codes and conventions of these types of print adverts and products that do that normally have a good engagement. Their reasonings for this is i followed them but the main thing i challenged was the colour scheme. Another predominant feedback point was the ...
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