Sydney's level 3 media blog

This is my finished Canon product, it is meant to represent how everyone is different, hence the "For whatever journey you take" quote.  The use of the bright colours is to represent uniqueness and also because bright colours draw you in.  How i achieved this was by pressing on colour range and then clicking on the part of the image i want to change colour. But as it only picks up shade and not an image, i had to adjust the fuzziness scale so it would minimise it down to only really the desired part of the image. If there was to much excess, i would just use the eraser tool on that layer after selecting the desired colour before clicking on solid layer > colour layer, but i thought it looked good if i left it a bit messy so i left some of it. To give it more of a 'messy effect', i also added layers with messed around saturation,brightness, colour tint etc. I then dragged one of the layers off the picture ever so lightly to add to the effect so it looks like there i...

To receive peer feedback, I conducted a short survey on a google forms survey. This was so i have an idea on how well my print ad would do if it was released into the media. Here are the results: From looking at this feed back, I can see that this product would do well but it still needs a few more final touches such as a nicer font etc. But the feedback does seem mainly positive and the main comment on what seems to stand out about the print advert is how the bright colours were a good idea. This is good as it links to the earlier survey where I asked what draws people to print adverts and the main feedback was bright colours.   

1/2/22 I now started to edit my print advert for canon. I firstly imported the image on to Photoshop and then expanded the image so it taken up the entire screen. This is because i only want one main image for the print ad. After i then started the actual editing, i started with the bright colours and playing around with different ways to do it and what colours etc to see what i want. The main way i decided on editing in the bright colours was using select then clicking on colour selection and then created a new layer by clicking on layer, then solid layer and then colour layer. For next lesson, my aim is to continue editing the print advert.  *These pictures are from me editing the original photo that i was going to use* 4/2/22 In this lesson i edited more of the print advert. Today i continued on editing the colour by adding colour to more of the vehicles in the picture. As i wanted it to be a rough outline of the vehicles, any over spill that occurred due to the colour range vie...

As this was all done in the space of 1hr give or take, I feel as if I don't have that much things that happened or that I done that I can write about. But firstly, in the production stage of Canon, I firstly had to retrieve the camera and get in the car as my idea for the photography side of things is to take pictures of traffic. As I was in the car from the South of Sunderland to Newcastle, I had a lot of opportunities to take pictures of traffic. In saying this, I took pictures of not just the same scene multiple times, but also of different places along my journey. I done this so I could have an abundance of different photographs with different scenes etc. Also as how this is of moving traffic, no two pictures are the same so this made it harder to get a specific "perfect" picture. But in a way, this added to the realness of it. As this was all done in the same day, I have slightly different lighting of each picture. But so now that I have all of these different pictur...

I took theses photos for my canon project. I taken a few so I can the have a choice of the best one, that looks the best and I can edit the best.   

15/10/21 On this day, i started writing about the brief that has been given. The structure in this blog post was in the form of filling out questions. For the next lesson, i am aiming to complete the brief fully. 18/10/21 In this lesson, i completed the brief. This was also including questions about the client and existing products. After this, i need to complete an in-depth client research. 5/11/21 In this lesson, i started creating a client research for Canon. I started off by secondary researching and writing about the history of Canon and then moved it into the different products they have done. I then started talking about the campaigns and collabs they have done. 12/11/21 In this lesson, i finished off my client research for canon. I then created a survey of google docs to conduct primary research into the target audience, using both quantitative and qualitative question. Next Friday, in the next lesson, i will screenshot and analysis the results. 19/11/21 In this lesson, i looke...

I have filled out paperwork to help with the production of the images. The paperwork consists of  location scouting, health and safety, personnel list and equipment list. These all have different purposes but all link in together, I also created a flat plan.  The location scouting is so there is a visual, written down plan almost of where the location will be, how long you will stay there, is it interior/exterior etc.  The personnel list is to show who will take part in the production other than the photographer. Risk assessment part b is it show what the risk is and how you can prevent it.  The equipment and resource list is to have noted down what equipment is needed for the shoot. Risk assessment part a is to show what the risks are by ticking them off. I have created a flat plan for my print advert for Canon. This is so for when i create the product, i already have a plan of placement of where stuff is going.   

 For collecting feedback from my pitch, i have created a survey to primarily research into how the target audience will react to my product after it is finished. I also received feedback in the form of written out sentences. This is as the pitch is to showcase my ideas for the product. Here are the results: From receiving this feedback, i have learnt that this product will do well with my audience when it is produced. The main feedback i have is that the product is well thought out and detailed and it is good that there is an intended message behind it.

 

  This print advert showcases the product in more of a light, fun way. This is to mirror how to product is more portable than other cameras and is small and light to carry around and use in any setting, mundane or professional. Also on how it's target audience is form everyone who isn't a child as it is marketed to look easy to use/understand so even people with little to no camera experience can find it easy to use, in contrast to other cameras that canon have produced that are high end and professional. The light colours such as the light blue, green and pink are used to give the add a less serious and professional tone that is normally used on other cameras adds to show the high quality and professionalism of the cameras.  In complete opposition to the other print ad, this one takes more of a professional, serious tone, featuring darker colours and a landscape background. This marketing technique is used to show off how the product's (EOS 5D) target audience people who t...

The client for this project is Canon. Just as its rival company Nikon, Canon was formed as an optical company   Seikikōgaku kenkyūsho (or Precision Optical Industry Co. Ltd. , which was a small street side workshop which was in  Tokyo what was operated by Goro Yoshida. In 1935, Precision Optical registered the Kwanon trademark, which was named after the Chinese goddess of Mercy (Guanyin) and in 1936, the first Kwanon camera was produced. It was named the Hasa camera and it was a 35mm focal plane-shutter camera. Kwanon also developed the worlds first indirect x-ray camera  In 1947, the registered name Kwanon got changed to Canon Camera co. inc,. But it was shortened to Canon co in 1969. In the 80's, Canon produced their Canon EOS (Electro-Optical System) (abbreviated to be named after the Greek goddess of Dawn)which was a Auto focus SLR camera. I was developed under 3 major guidelines; The price was not to go up due to the introduction of...

To find out more about my target audience, i conducted primary research by creating a survey that features both quantitative and qualitative questions. This is so i cater my product to the likes and dislikes of my audience so it will be successful.   from viewing this, i can tell that my main target audience ages are in the range of 16-19. out of gender, most of my target audience is male. The majority of people do not own Canon products so this means that i will have to try and win them over with my print ad. What i will take from the responses from these 2 questions is to make my product have more colour and bold fonts as this is what draws people to print adverts.  The average person in my audience is male and 16-19. They also don't own any Canon products but also think Canon is on par with other rival camera brands.

  Tattoo journey collage   1. Who is the Client? The client is Canon. 2. What is the purpose of the campaign? The purpose of the campaign is to emphasise how photography can be used creatively on its own or in combination with other media or art. It is also to represented life's journeys both physically and metaphorically. The requirements is to create a print ad that represents the earlier mentioned subject. The work must feature photography to reflect Canon the company. 3. What is the purpose of the company? The purpose of the company is to sell their own filming equipment and also to show people how they can express themselves through videography and photography. 4. What do they want from you? The client wants me to create a series of print posters, a piece of published media such as a stand alone magazine and publicity posters. 5. What issues do you have to consider in regards to your client? I have no issues at the current moment. Target audience 1. Who is the target audi...