Canon Brief

 
Tattoo journey collage

 1. Who is the Client?

The client is Canon.

2. What is the purpose of the campaign?

The purpose of the campaign is to emphasise how photography can be used creatively on its own or in combination with other media or art. It is also to represented life's journeys both physically and metaphorically. The requirements is to create a print ad that represents the earlier mentioned subject. The work must feature photography to reflect Canon the company.

3. What is the purpose of the company?

The purpose of the company is to sell their own filming equipment and also to show people how they can express themselves through videography and photography.

4. What do they want from you?

The client wants me to create a series of print posters, a piece of published media such as a stand alone magazine and publicity posters.

5. What issues do you have to consider in regards to your client?

I have no issues at the current moment.

Target audience


1. Who is the target audience?

The primary target audience is 15-25 year olds. The aim is to encourage young people to form a brand allegiance to Canon equipment and services.

2. How do you know who the target audience is?

It was referenced in the brief.

3. Are there any issues you need to consider for target audience?

not at the moment.



Existing product

1. What are the codes and conventions of a print advert?
 
The codes and conventions of a print advert consist of big, bold text. Most of the time they have the logo of the company they are promoting but sometimes that isn't the case, especially if they are a big company because the people making this advert thinks the audience will just know what company it is by other key features- eg: colour scheme, text etc. This leads on to that some of the other codes and conventions consist of using colour in some way, it can be to represent a mood/set a scene or represent a logo/company brand.

2. Find examples and analyse existing products, applying uses and gratification theory, semiotics, cultivation theory, two-step flow theory, identify technical codes used.

Example 1
  
This first example promotes the product in more of a fun light and that it's use is for more lighthearted pictures etc. This is done by incorporating more bright but also easy on the eye colours such as light blue etc. The target audience this appeals to is 

Example 2





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