Sydney's level 3 media blog

 After completing shooting the photo for my print advert, i then began editing. Firstly for this, i downloaded the picture from the sd card onto the computer. It was after then i could fully begin editing on premire pro. The first thing that i done was adjust the colour of the picture to give off a blue/cool and dark tone to go with the intention and mood of the picture. After added a smiley face sticker on the top of the person’s face to symbolise them “putting on a fake face/faking it until they make it”. I done this by dragging the smiley face onto the persons face and using the eraser tool on the layer of the smiley face to get off the excess image, so it is just the smiley face. I also done the same thing for the mind logo and every mind matters logo i added on to the print ad. Afterwards, i then used the text tool to add the slogan “fake it until you make it” i made this text a yellow colour as it is opposite to blue physically and what it represents. After this, i then saved...

As this was all done in the space of one day,(as that is all what was needed)I feel as if I don't have that much to write about what happened and what I done. But for the production of smile, I firstly went to go and get the equipment needed. The equipment consisted of only a camera and tripod. I then went to go and get the person who will be featured in the shoot, we then went into the studio to begin shooting. Before I could do that, I set up the lighting firstly. After moving the lighting around a bit to try and get the best lighting, I then began taking pictures. I would then stop in between a few pictures and move the lighting around, I would do this so the pictures had different lighting so I can choose the best picture with the best lighting. But I also looked back at the pictures whilst in production so I could then make the changes to the lighting then and there. The main struggle was that I feel as if the lighting was either too bright or too dark and it was difficult to ...

 To get a better understand on how well my print ad would do, i conducted a survey on google forms to then send to my peers for them to complete. This was so i could reflect on what i done well and what i didn’t etc. Above are the results. As you can tell, the main, prominent feedback is that it would of been better if i didn’t do it last minute (which wasn’t down fully to my time management skills). Also i get the impression that my product would do well if it wasn’t for that as both peers say they would maybe take on my product if they worked for mind and the main prominent feedback is about it being rushed and not paying attention to detail. On top of this as well, they also said that my product both follows and challenges the codes and conventions of these types of print adverts and products that do that normally have a good engagement. Their reasonings for this is i followed them but the main thing i challenged was the colour scheme. Another predominant feedback point was the ...

This is my print advert for the smile campaign run by mind. It is meant to represent how smiling helps improve your mental health  My smile project did not turn out as originally expected. This is due to things that i don't want to explain but however, i was still able to come up with a print advert for this campaign. The print advert consists of a low key lighting portrait photo that is edited to add more of a dark feel, a smiley face sticker, mind logo etc and a quote saying "fake it until you make it". This turned out better than i expected for such a short period of time turnaround but still isn't amazing. What i could of done better would of been if i had more time, would of been to plan out the lighting more as it didn't fully go to plan. Next time i will take time to fully plan out the project.   At the start of the project, i researched into the client and their needs. Then after, i researched into the target audience for this product. I achieved this by b...

07/02/2022 In this lesson, i started editing my smile print advert. I firstly uploaded my unintended picture onto Photoshop and then sized up the picture so it would fit the full screen by dragging it out. After that, i then began the editing process. I achieved this by adjusting the brightness/contrast levels by creating a new, adjustment layer and then selecting brightness/contrast and adjusting them. Another way i gave the photo the desired colour/shade, was by adding a colour layer over the top but not a fill colour as this would just be a solid colour. I went with a theme of darker and blue-er colours this is to mirror what the character is feeling in the print ad.  *Brightness/contrast layer* 08/02/2022 What i done this lesson was finish off the editing process for the advert. Since i completed the colour/lighting editing part of the picture, i then moved onto the main other part of it which was adding the other images/stickers/logos etc on top of the main picture. I placed t...

Due to different circumstances, i am not able to do the tv advert so instead, i am having to do a print promotional poster to advertise minds campaign smile.  For the print advert, i will definitely be incorporating the mind logo, the every mind matters bubble and a tagline. For the image i would like to keep it simple and keep it as one singular image. For the image, i am going to take a portrait photo of someone for the background photo. Then, i will download a transparent png image of a smiley face emoji to go over their face. This is accompanied with the tagline fake it until you make it. First things first, i filled out all of the pre-production paperwork such as risk assessments etc. What i done to complete this print advert was firstly, plan out what i was going to do for this advert. After planning, i then started collecting the images that i needed for the print advert from google images such as the smiley face, every mind matters and the mind logo. The next day, i then we...

I have completed these print forms as they are needed for the professional and legal side of and production of any sort.  I created this one so for when i go and actually create this product, i have a plan for the placement of everything . This is so   

 I have created a storyboard for the smile campaign advert that i am producing. The premise of the story board was to capture key parts of the advert and then write about what is going on in each scene. 

After reflecting of the feedback, i have improved on it and added missing pieces of work etc.  I have added more content explaining about Mind and certain products they done in the past, one example being the Blue light project. I have added a narration to most, if not all, of my blog posts explaining what i have done for each task and why and also why it links in to future tasks. For example the videography task links to the tv advert as it was practice for doing different shots and learning why they are used etc.  I have also added my power point about mental health and the effect of smiling and also what type of people are more statistically likely to be hit with bad mental health compared to others.

The main resource that I used to record the sound was a microphone, connected to a  sound box, connected to a desktop using the garage band app. This was so I can then edit the sound later on.  Microphone The microphone that was available was a handheld microphone but I did not hold it so the noise would not get distorted off any breathing causing movements.  Soundbox The sound box was used to convert the microphone signals into a format the computer/software  recognises.  Desktop/Garage band/ Logic Pro The garage band's job in all of this was to record the audio that was coming from the microphone and so it would be saved, so I can edit it later. Even though I was not going to edit using this software, I still wanted it on there so I can then go and save it in my documents to then use on any computer and then begin the editing. I edited this podcast on Logic Pro, this is because it has more accessible options to edit sound. It is better to edit on a DAW (d...

 

      3. 2. 1. From the feedback i received, it shows that the main thing i have to do to improve is expand on the idea more and went into the specifics of the idea and how it will. I have taken on board the feedback from my peers and have improved on my rationale. I have done this by firstly adding more content to my power point, further explaining the narrative of the tv advert. I have also expanded my powerpoint by explaining the reasoning why i have chosen to take the tv advert in the direction i want to- as well as adding more detail to everything else. What i have learnt from this is to have more detail in the powerpoint instead of things just being brief.

I created this pitch to showcase my ideas for the tv advert,  

  The promotional material that mind produces are appealing to the audience by centering their content around the viewer by showing things that may help the viewer in situations that they are in. They lean more towards "we recognise/hear you" rather than 'bigging' themselves up. What i will take from this is to not make promotional material that shows off the company, rather so, help the viewer. This also appeals the viewer as the content is relatable so the viewer will be more drawn to the company and it also gives off the impression that the company cares about the audience. These print adverts also have a colour theme of being along the blue-yellow colour wheel axis, this is as, in colour theory, yellow represents happiness, joy etc and blue can represent the polar opposite. This is effective as the theme of the print posters are mental health. Tv adverts ."Mind" mental health advert 2021 The first tv advert is by mind. The advert follows someone around a...

 I conducted a survey to find out what my target audience will be for my smile campaign products, the results were out of 15 people. I used both qualitative and quantitative questions and wanted qualitative and quantitative results but mainly quantitative. I also recorded the results in mainly a quantitative way. This is to make sure who i am aiming the tv advert at. Here are the results: 7 people said yes, and then the last 8 were split into two with 4 saying no and 4 saying depends. This shows that people are more than likely going to be influenced and inspired by the advert.   12 people said online and 3 said tv. This shows that it will be more effective if the advert is put online instead of on tv as more people will see it.     12 people said they are in the close age bracket of 16-17, 2 people (3 if including me) are 18-19 and one person is 20. This shows that the product should be aimed more towards mid to late teens. 7 people said they don't follow trends, 7 ...

8/11/21 In today's session, we were given the client brief and i researched into the client and created a powerpoint from what i found. AS well as that, i also stared to conduct research into the impacts of stress and how smiling helps reduce the symptoms of it.  9 /11/21-10/11/21 Today, i created a survey to see what and who my target audience is. I used questions ranging from what their age is to how much they spend time on the internet. I then had the results by the next day so i could then analyse the results. I then screenshoted the results and uploaded them to blogger, accompanied with an analysis of the results and how i can use them in my product. 12/11/21 For this lesson, i market researched into mental health print advertising. I covered how smiling can positively affect your mental health, which age generation is affected the most, side affects of stress, stress vs anxiety, situation caused anxiety and anxiety disorders etc.  I also harvard referenced where i got so...

I have researched into mental health because this would then help later on with the product. so i know what i am talking about.   Available:  https://www.mentalhealthfirstaid.org/externa

 

 Unfortunately, the editing software that i used (premier pro) kept not working so i can not show my finished product. But what i done was imported the clips on to premier pro and cleaned up the clips. The way i laid out the clips was by leaving space between a few clips when appropriate to make a black out, to add suspense. I the added black bars to the top and bottom to give it that old, western shootout feel. I also changed to colour of the video and made it have a yellow-ish hue to also give it that old feel. To add to that, i also put slight static over it.  I tried to create this piece of work for practice for the later smile campaign tv advert.