defining a target audience

 I conducted a survey to find out what my target audience will be for my smile campaign products, the results were out of 15 people. I used both qualitative and quantitative questions and wanted qualitative and quantitative results but mainly quantitative. I also recorded the results in mainly a quantitative way. This is to make sure who i am aiming the tv advert at. Here are the results:


7 people said yes, and then the last 8 were split into two with 4 saying no and 4 saying depends. This shows that people are more than likely going to be influenced and inspired by the advert.


 

12 people said online and 3 said tv. This shows that it will be more effective if the advert is put online instead of on tv as more people will see it.


   

12 people said they are in the close age bracket of 16-17, 2 people (3 if including me) are 18-19 and one person is 20. This shows that the product should be aimed more towards mid to late teens.






7 people said they don't follow trends, 7 people said sometimes and one person said yes. This shows that the product should take a unique turn and not reference to trends that are in the media.


6 people said spending time with their friends make them smile the most, 3 said spending time by themselves, 2 said doing hobbies/interests, 1 said animals and 3 said all/most of the above.  This shows that the product should take a turn towards friendship groups etc. 



 


 Out of the different answers, they all seem to have a similar theme of talking to people by complimenting them or making jokes. 

 








7 people said they are introverted, closely followed by 6 people relating to ambivert and the rest are extroverted. This shows that the product should be relating to socialising(due to the other results) BUT about socialising with existing connections. It should also be relating to time by yourself etc. 

I have made an audience profile to summarises but also specifically identify my target audience. This gives me more idea what my tv advert will be about and how i should make it come across.


Audience profile

Demographics: 
My average audience member is aged 16, they are also female/non binary.They also like to spend time with friends and feel like they smile the most around them.But ironically, the averaged audience member is also introverted. They fall under psychographic label  "The Explorer" and "The Reformer". I feel like the average audience member would fall under the social grade D.


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