Analysis of existing products to inform ideas




 

The promotional material that mind produces are appealing to the audience by centering their content around the viewer by showing things that may help the viewer in situations that they are in. They lean more towards "we recognise/hear you" rather than 'bigging' themselves up. What i will take from this is to not make promotional material that shows off the company, rather so, help the viewer. This also appeals the viewer as the content is relatable so the viewer will be more drawn to the company and it also gives off the impression that the company cares about the audience.
These print adverts also have a colour theme of being along the blue-yellow colour wheel axis, this is as, in colour theory, yellow represents happiness, joy etc and blue can represent the polar opposite. This is effective as the theme of the print posters are mental health.

Tv adverts

."Mind" mental health advert 2021
The first tv advert is by mind. The advert follows someone around as the get ready but they look very down and the advert ends with a blue (which can be symbolism for depression, grief, sadness etc)door accompanied with the caption "Be kind. You don't know what someone is going through". In terms of audio, there is no dialogue, only background non diegetic music. This shows and I will take on board this with my own work, that using no dialogue to tell a narrative and get a point across is just as (if not more) effective than a spoken word piece.



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