Defining a target audience


To find out more about my target audience, i conducted primary research by creating a survey that features both quantitative and qualitative questions. This is so i cater my product to the likes and dislikes of my audience so it will be successful.  

from viewing this, i can tell that my main target audience ages are in the range of 16-19.

out of gender, most of my target audience is male.

The majority of people do not own Canon products so this means that i will have to try and win them over with my print ad.





What i will take from the responses from these 2 questions is to make my product have more colour and bold fonts as this is what draws people to print adverts. 



The average person in my audience is male and 16-19. They also don't own any Canon products but also think Canon is on par with other rival camera brands.

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