(Pre)Production diary

15/10/21

On this day, i started writing about the brief that has been given. The structure in this blog post was in the form of filling out questions. For the next lesson, i am aiming to complete the brief fully.

18/10/21

In this lesson, i completed the brief. This was also including questions about the client and existing products. After this, i need to complete an in-depth client research.


5/11/21

In this lesson, i started creating a client research for Canon. I started off by secondary researching and writing about the history of Canon and then moved it into the different products they have done. I then started talking about the campaigns and collabs they have done.

12/11/21

In this lesson, i finished off my client research for canon. I then created a survey of google docs to conduct primary research into the target audience, using both quantitative and qualitative question. Next Friday, in the next lesson, i will screenshot and analysis the results.

19/11/21

In this lesson, i looked at my survey results after giving my peers time to fill it out and i then uploaded the screenshots onto blogger and then written about them. I first written about why i done this in the first place and then about what each result means and what i can take from that.

26/11/21

I then finished writing up about my target audience and finished writing an audience profile. I then also made a start on my pitch for the product by adding all of the titles and slides that are needed.

3/12/21

After coming up with my idea, i then added it to my power point in the slide talking about my idea in a bit more detail. I then started talking on another slide about why i chose what i have and then linked that in on different slides about how it links into the target audience and then i added the flat plan to show what the structure will be.

10/12/21

In this lesson i was adding on the the rationale/pitch.

7/1/22

This lesson i asked for feedback on my pitch in the form of a few sentences and I then added them on to my blogger and then reflected upon then.

14/1/22

From this lesson onward, I started to fill out any paperwork that is needed for this project such as health and safety etc. Also on top of that, I made a paper flat plan of my product so I know where the placement of everything on the print advert.

28/1/22

After completing pre-production, i then took multiple pictures that can be used for the print ad. I will narrow them down later to the best one looks wise and the best one to edit. 

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