Client research

The client for this project is Canon.

Just as its rival company Nikon, Canon was formed as an optical company Seikikōgaku kenkyūsho (or Precision Optical Industry Co. Ltd. , which was a small street side workshop which was in Tokyo what was operated by Goro Yoshida. In 1935, Precision Optical registered the Kwanon trademark, which was named after the Chinese goddess of Mercy (Guanyin) and in 1936, the first Kwanon camera was produced. It was named the Hasa camera and it was a 35mm focal plane-shutter camera. Kwanon also developed the worlds first indirect x-ray camera  In 1947, the registered name Kwanon got changed to Canon Camera co. inc,. But it was shortened to Canon co in 1969.

In the 80's, Canon produced their Canon EOS (Electro-Optical System) (abbreviated to be named after the Greek goddess of Dawn)which was a Auto focus SLR camera. I was developed under 3 major guidelines; The price was not to go up due to the introduction of AF Mechanism, a lightweight design which enables shooting indoor sports hand holding the camera with a 300 mm lens and an auto focus sensitivity mirroring exposure sensitivity. 

To achieve the high quality camera, Canon embarked upon 2 years of research and development. 


System of EOS

History of Kwanon camera 

From just under 90 years on, Canon has now produced a range of different technology over the years that are not just cameras, running from calculator to printers.  But despite it being the main, worlds biggest camera company, the employee rate has went down. With there being 26,075 employees in 2017, there was only 25,377 in 2021, so they are 698 employees down from the numbers in 2017. 

The net worth for Canon spiked in 2013 at $65 billion + and plumitted at the end of the year to $40 billion. It also made a drastic decrease in 2020 to $15 billion and is now starting to rise. 

Canon has done a lot of projects in the past, some of which are: a colaboration with with AEC, Cloud workspace
















Canon Camera. (n/a). 1987-1991 Leap Forward with the EOS. Available: https://global.canon/en/c-museum/history/story02.html. Last accessed n/a.


canon. (n/a). 1937-1945 Auspicious Beginnings of High-Quality 35mm Cameras. Available: https://global.canon/en/c-museum/history/story02.html. Last accessed n/a.


Vintage calculators. (n/a). Canon Canola. Available: http://www.vintagecalculators.com/html/canon_canola_130s.html. Last accessed n/a.

web archive machine. (n/a). History of canon. Available: https://web.archive.org/web/20100313024700/http://www.canon.com/about/history/01.html. Last accessed n/a.


jason row. (2013). A brief history of canon. Available: https://www.lightstalking.com/a-brief-history-of-canon/. Last accessed 8/11/21.



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