Analysis of existing products

 


This print advert showcases the product in more of a light, fun way. This is to mirror how to product is more portable than other cameras and is small and light to carry around and use in any setting, mundane or professional. Also on how it's target audience is form everyone who isn't a child as it is marketed to look easy to use/understand so even people with little to no camera experience can find it easy to use, in contrast to other cameras that canon have produced that are high end and professional. The light colours such as the light blue, green and pink are used to give the add a less serious and professional tone that is normally used on other cameras adds to show the high quality and professionalism of the cameras. 


In complete opposition to the other print ad, this one takes more of a professional, serious tone, featuring darker colours and a landscape background. This marketing technique is used to show off how the product's (EOS 5D) target audience people who take photography more seriously and want high quality images, whether that is for their line of work or a serious hobby. The tagline "Full of wonders" gives the impression that the camera will preform well in any environment the scene is captured in but also can be seen as the camera can do so many amazing things it is full of wonders.


What i will take from these 2 examples is to cater the colour theme around the target audience and what i am trying to get across.

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