Sydney's level 3 media blog

 Unfortunately, the editing software that i used (premier pro) kept not working so i can not show my finished product. But what i done was imported the clips on to premier pro and cleaned up the clips. The way i laid out the clips was by leaving space between a few clips when appropriate to make a black out, to add suspense. I the added black bars to the top and bottom to give it that old, western shootout feel. I also changed to colour of the video and made it have a yellow-ish hue to also give it that old feel. To add to that, i also put slight static over it.  I tried to create this piece of work for practice for the later smile campaign tv advert.

To find out more about my target audience, i conducted primary research by creating a survey that features both quantitative and qualitative questions. This is so i cater my product to the likes and dislikes of my audience so it will be successful.   from viewing this, i can tell that my main target audience ages are in the range of 16-19. out of gender, most of my target audience is male. The majority of people do not own Canon products so this means that i will have to try and win them over with my print ad. What i will take from the responses from these 2 questions is to make my product have more colour and bold fonts as this is what draws people to print adverts.  The average person in my audience is male and 16-19. They also don't own any Canon products but also think Canon is on par with other rival camera brands.

 

 

  Tattoo journey collage   1. Who is the Client? The client is Canon. 2. What is the purpose of the campaign? The purpose of the campaign is to emphasise how photography can be used creatively on its own or in combination with other media or art. It is also to represented life's journeys both physically and metaphorically. The requirements is to create a print ad that represents the earlier mentioned subject. The work must feature photography to reflect Canon the company. 3. What is the purpose of the company? The purpose of the company is to sell their own filming equipment and also to show people how they can express themselves through videography and photography. 4. What do they want from you? The client wants me to create a series of print posters, a piece of published media such as a stand alone magazine and publicity posters. 5. What issues do you have to consider in regards to your client? I have no issues at the current moment. Target audience 1. Who is the target audi...

  -Match cut A match cut is a cut from one shot to another where the action of one shot  matches another and the two go together seamlessly. This can also be used in  dialogue, not just visual. A good example of this would be the "Greased Lightning" scene from Grease the Movie. This type of cut can be used to show the viewer the progression of time/narrative to flashbacks, dreams etc. This may also be paired with cross cutting or parallel editing to create more a seamless effect. - Match on action This type of editing and cutting is when the video cuts to a new camera angle at the same point without breaking the flow of the previous shot. This can be used to highlight a specific action/ object in the frame and also to add new information into a scene (for example if it starts with a close up and then cuts to a wide shot and in that shot is new information to the scene added) but this isn't always the case. - Eyeline match An eyeline match is following ...

Key points to bring up: -  8th of October to the 22nd:, the sun is conjunct mars, creating more of a fearless, competitive, expressive and active/ driven atmosphere. Mainly impacts libra risings as this may show up in being more passionate in asserting your identity and also as the stuff mentioned above. This is in libra, so this transit is focused around relationships both romantic and close platonic and also around appearance. - Libra season ends on the 23rd: Themes of relationships, balance, harmony, law and aesthetic may of been highlighted. This effects libra placements more so than others but Aries, Gemini and Aquarius placements may also be effected but in different ways.  . Libra risings: been focused around first house topics such as appearance etc and also around relationships . Gemini: Focused around romantic relationships and other 5th house topics such as fun, creativity and          hobbies.  . Aquarius: higher education, religion, t...