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Showing posts from September, 2021

Media Language

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Podcast reviews

  (Spotify Podcast) Libra Today by Parcast Libra Today is an astrology podcast found on Spotify, in which it tell people who have libra as their rising sign, (despite making the mistake and giving the impression to listen to it if it is your sun sign, by saying "Born between September 23rd and October 22nd") what planets are aspecting and highlighting which house in their birth chart using the whole sign house system.  On the Spotify profile page for this podcast, before any episodes are shown, it has a one minute trailer titled "Welcome to Libra Today!" It also gives a short paragraph description of the podcast and also uses language technique to promote it such as "Let Libra Today guide you through love, compatibility, personal and professional growth." and calling the Venusian ruled target audience viewer "Magnetic and gracious!".  The target audience of this podcast is probably more aimed at libra suns (as the channel has other podcasts easil...

Final review

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 My final product turned out both similar and different to what I intended, the main example is how I planned for it to be a poster but I ended up making a magazine cover and the first two pages of the magazine.  I included a blue background as it relates to the college's colour scheme so the viewer will associate the colour(s) with college. As well as that, I also included using ticks and the colour green to associate with success, luck and positivity/good. On multiple pages, I briefly mentioned about the different courses and having its own page, I mentioned about the different buildings and what is in them. On the front cover, I also mentioned that inside the magazine, it will feature how college is different from school/ sixth form.  Since the target audience includes school leavers, including how college is different from school/ sixth form will help meet the target audience. As this will hopefully persuade them to join this college as it is under the college's name ...

marketing campaign

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  Stages of media production Pre production- production- post production- distribution- exhibition- Psychographics Psychographics is  the study of consumers based on their activities, interests, and opinions. Demographics

Promotional magazine cover, first and second page (and peer review)

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Peer review: all three pieces are tidy, easy to understand and well crafted, the second picture has a lot of free space but besides that they are good, they are also consistent in colour ways, fonts and logos.  

Planning for promotional poster

-Target audience: 15-18 year olds - Mention how college is a new start and different to secondary school/ sixth form - Mention the different courses - Colour theory - Stats and quotes on why to go to Sunderland college, pass rate etc - pictures of one of the buildings - explaining about the different buildings

Market research for a promotional college poster

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