Sydney's level 3 media blog

The main resource that I used to record the sound was a microphone, connected to a  sound box, connected to a desktop using the garage band app. This was so I can then edit the sound later on.  Microphone The microphone that was available was a handheld microphone but I did not hold it so the noise would not get distorted off any breathing causing movements.  Soundbox The sound box was used to convert the microphone signals into a format the computer/software  recognises.  Desktop/Garage band/ Logic Pro The garage band's job in all of this was to record the audio that was coming from the microphone and so it would be saved, so I can edit it later. Even though I was not going to edit using this software, I still wanted it on there so I can then go and save it in my documents to then use on any computer and then begin the editing. I edited this podcast on Logic Pro, this is because it has more accessible options to edit sound. It is better to edit on a DAW (d...

 

 

      3. 2. 1. From the feedback i received, it shows that the main thing i have to do to improve is expand on the idea more and went into the specifics of the idea and how it will. I have taken on board the feedback from my peers and have improved on my rationale. I have done this by firstly adding more content to my power point, further explaining the narrative of the tv advert. I have also expanded my powerpoint by explaining the reasoning why i have chosen to take the tv advert in the direction i want to- as well as adding more detail to everything else. What i have learnt from this is to have more detail in the powerpoint instead of things just being brief.

I created this pitch to showcase my ideas for the tv advert,  

 This collage that i done is for the Canon journey project, it is symbolising someone's tattoo journey. Including both ideas and finished pieces, this was to show the journey of someone starting and going through their tattoo journey.

 For collecting feedback from my pitch, i have created a survey to primarily research into how the target audience will react to my product after it is finished. I also received feedback in the form of written out sentences. This is as the pitch is to showcase my ideas for the product. Here are the results: From receiving this feedback, i have learnt that this product will do well with my audience when it is produced. The main feedback i have is that the product is well thought out and detailed and it is good that there is an intended message behind it.

 

  The promotional material that mind produces are appealing to the audience by centering their content around the viewer by showing things that may help the viewer in situations that they are in. They lean more towards "we recognise/hear you" rather than 'bigging' themselves up. What i will take from this is to not make promotional material that shows off the company, rather so, help the viewer. This also appeals the viewer as the content is relatable so the viewer will be more drawn to the company and it also gives off the impression that the company cares about the audience. These print adverts also have a colour theme of being along the blue-yellow colour wheel axis, this is as, in colour theory, yellow represents happiness, joy etc and blue can represent the polar opposite. This is effective as the theme of the print posters are mental health. Tv adverts ."Mind" mental health advert 2021 The first tv advert is by mind. The advert follows someone around a...

 I conducted a survey to find out what my target audience will be for my smile campaign products, the results were out of 15 people. I used both qualitative and quantitative questions and wanted qualitative and quantitative results but mainly quantitative. I also recorded the results in mainly a quantitative way. This is to make sure who i am aiming the tv advert at. Here are the results: 7 people said yes, and then the last 8 were split into two with 4 saying no and 4 saying depends. This shows that people are more than likely going to be influenced and inspired by the advert.   12 people said online and 3 said tv. This shows that it will be more effective if the advert is put online instead of on tv as more people will see it.     12 people said they are in the close age bracket of 16-17, 2 people (3 if including me) are 18-19 and one person is 20. This shows that the product should be aimed more towards mid to late teens. 7 people said they don't follow trends, 7 ...

  This print advert showcases the product in more of a light, fun way. This is to mirror how to product is more portable than other cameras and is small and light to carry around and use in any setting, mundane or professional. Also on how it's target audience is form everyone who isn't a child as it is marketed to look easy to use/understand so even people with little to no camera experience can find it easy to use, in contrast to other cameras that canon have produced that are high end and professional. The light colours such as the light blue, green and pink are used to give the add a less serious and professional tone that is normally used on other cameras adds to show the high quality and professionalism of the cameras.  In complete opposition to the other print ad, this one takes more of a professional, serious tone, featuring darker colours and a landscape background. This marketing technique is used to show off how the product's (EOS 5D) target audience people who t...

8/11/21 In today's session, we were given the client brief and i researched into the client and created a powerpoint from what i found. AS well as that, i also stared to conduct research into the impacts of stress and how smiling helps reduce the symptoms of it.  9 /11/21-10/11/21 Today, i created a survey to see what and who my target audience is. I used questions ranging from what their age is to how much they spend time on the internet. I then had the results by the next day so i could then analyse the results. I then screenshoted the results and uploaded them to blogger, accompanied with an analysis of the results and how i can use them in my product. 12/11/21 For this lesson, i market researched into mental health print advertising. I covered how smiling can positively affect your mental health, which age generation is affected the most, side affects of stress, stress vs anxiety, situation caused anxiety and anxiety disorders etc.  I also harvard referenced where i got so...

I have researched into mental health because this would then help later on with the product. so i know what i am talking about.   Available:  https://www.mentalhealthfirstaid.org/externa

 

The client for this project is Canon. Just as its rival company Nikon, Canon was formed as an optical company   Seikikōgaku kenkyūsho (or Precision Optical Industry Co. Ltd. , which was a small street side workshop which was in  Tokyo what was operated by Goro Yoshida. In 1935, Precision Optical registered the Kwanon trademark, which was named after the Chinese goddess of Mercy (Guanyin) and in 1936, the first Kwanon camera was produced. It was named the Hasa camera and it was a 35mm focal plane-shutter camera. Kwanon also developed the worlds first indirect x-ray camera  In 1947, the registered name Kwanon got changed to Canon Camera co. inc,. But it was shortened to Canon co in 1969. In the 80's, Canon produced their Canon EOS (Electro-Optical System) (abbreviated to be named after the Greek goddess of Dawn)which was a Auto focus SLR camera. I was developed under 3 major guidelines; The price was not to go up due to the introduction of...