Sydney's level 3 media blog

Two step flow theory- Someone who you look up to promoting a product to get peopole to buy cultivation theory- repeated messages to sway people to change their values/ideologies  hyper reality- wanting to engage more online than in the real world  fandom theory- finding like minded people online who like the same specific thing as you, band,movie etc. Also where fan art falls into. Reception theory- prefered theory (100%) that you agree with. Opposition, don't agree. Negotiated theory (50/50). identity theory- using online media to construct who you are. use and gratification- what the viewer/consumer is getting out of it. 

This is my finished Canon product, it is meant to represent how everyone is different, hence the "For whatever journey you take" quote.  The use of the bright colours is to represent uniqueness and also because bright colours draw you in.  How i achieved this was by pressing on colour range and then clicking on the part of the image i want to change colour. But as it only picks up shade and not an image, i had to adjust the fuzziness scale so it would minimise it down to only really the desired part of the image. If there was to much excess, i would just use the eraser tool on that layer after selecting the desired colour before clicking on solid layer > colour layer, but i thought it looked good if i left it a bit messy so i left some of it. To give it more of a 'messy effect', i also added layers with messed around saturation,brightness, colour tint etc. I then dragged one of the layers off the picture ever so lightly to add to the effect so it looks like there i...

To receive peer feedback, I conducted a short survey on a google forms survey. This was so i have an idea on how well my print ad would do if it was released into the media. Here are the results: From looking at this feed back, I can see that this product would do well but it still needs a few more final touches such as a nicer font etc. But the feedback does seem mainly positive and the main comment on what seems to stand out about the print advert is how the bright colours were a good idea. This is good as it links to the earlier survey where I asked what draws people to print adverts and the main feedback was bright colours.   

 After completing shooting the photo for my print advert, i then began editing. Firstly for this, i downloaded the picture from the sd card onto the computer. It was after then i could fully begin editing on premire pro. The first thing that i done was adjust the colour of the picture to give off a blue/cool and dark tone to go with the intention and mood of the picture. After added a smiley face sticker on the top of the person’s face to symbolise them “putting on a fake face/faking it until they make it”. I done this by dragging the smiley face onto the persons face and using the eraser tool on the layer of the smiley face to get off the excess image, so it is just the smiley face. I also done the same thing for the mind logo and every mind matters logo i added on to the print ad. Afterwards, i then used the text tool to add the slogan “fake it until you make it” i made this text a yellow colour as it is opposite to blue physically and what it represents. After this, i then saved...

As this was all done in the space of one day,(as that is all what was needed)I feel as if I don't have that much to write about what happened and what I done. But for the production of smile, I firstly went to go and get the equipment needed. The equipment consisted of only a camera and tripod. I then went to go and get the person who will be featured in the shoot, we then went into the studio to begin shooting. Before I could do that, I set up the lighting firstly. After moving the lighting around a bit to try and get the best lighting, I then began taking pictures. I would then stop in between a few pictures and move the lighting around, I would do this so the pictures had different lighting so I can choose the best picture with the best lighting. But I also looked back at the pictures whilst in production so I could then make the changes to the lighting then and there. The main struggle was that I feel as if the lighting was either too bright or too dark and it was difficult to ...

 To get a better understand on how well my print ad would do, i conducted a survey on google forms to then send to my peers for them to complete. This was so i could reflect on what i done well and what i didn’t etc. Above are the results. As you can tell, the main, prominent feedback is that it would of been better if i didn’t do it last minute (which wasn’t down fully to my time management skills). Also i get the impression that my product would do well if it wasn’t for that as both peers say they would maybe take on my product if they worked for mind and the main prominent feedback is about it being rushed and not paying attention to detail. On top of this as well, they also said that my product both follows and challenges the codes and conventions of these types of print adverts and products that do that normally have a good engagement. Their reasonings for this is i followed them but the main thing i challenged was the colour scheme. Another predominant feedback point was the ...

This is my print advert for the smile campaign run by mind. It is meant to represent how smiling helps improve your mental health  My smile project did not turn out as originally expected. This is due to things that i don't want to explain but however, i was still able to come up with a print advert for this campaign. The print advert consists of a low key lighting portrait photo that is edited to add more of a dark feel, a smiley face sticker, mind logo etc and a quote saying "fake it until you make it". This turned out better than i expected for such a short period of time turnaround but still isn't amazing. What i could of done better would of been if i had more time, would of been to plan out the lighting more as it didn't fully go to plan. Next time i will take time to fully plan out the project.   At the start of the project, i researched into the client and their needs. Then after, i researched into the target audience for this product. I achieved this by b...

07/02/2022 In this lesson, i started editing my smile print advert. I firstly uploaded my unintended picture onto Photoshop and then sized up the picture so it would fit the full screen by dragging it out. After that, i then began the editing process. I achieved this by adjusting the brightness/contrast levels by creating a new, adjustment layer and then selecting brightness/contrast and adjusting them. Another way i gave the photo the desired colour/shade, was by adding a colour layer over the top but not a fill colour as this would just be a solid colour. I went with a theme of darker and blue-er colours this is to mirror what the character is feeling in the print ad.  *Brightness/contrast layer* 08/02/2022 What i done this lesson was finish off the editing process for the advert. Since i completed the colour/lighting editing part of the picture, i then moved onto the main other part of it which was adding the other images/stickers/logos etc on top of the main picture. I placed t...

Due to different circumstances, i am not able to do the tv advert so instead, i am having to do a print promotional poster to advertise minds campaign smile.  For the print advert, i will definitely be incorporating the mind logo, the every mind matters bubble and a tagline. For the image i would like to keep it simple and keep it as one singular image. For the image, i am going to take a portrait photo of someone for the background photo. Then, i will download a transparent png image of a smiley face emoji to go over their face. This is accompanied with the tagline fake it until you make it. First things first, i filled out all of the pre-production paperwork such as risk assessments etc. What i done to complete this print advert was firstly, plan out what i was going to do for this advert. After planning, i then started collecting the images that i needed for the print advert from google images such as the smiley face, every mind matters and the mind logo. The next day, i then we...

I have completed these print forms as they are needed for the professional and legal side of and production of any sort.  I created this one so for when i go and actually create this product, i have a plan for the placement of everything . This is so   

1/2/22 I now started to edit my print advert for canon. I firstly imported the image on to Photoshop and then expanded the image so it taken up the entire screen. This is because i only want one main image for the print ad. After i then started the actual editing, i started with the bright colours and playing around with different ways to do it and what colours etc to see what i want. The main way i decided on editing in the bright colours was using select then clicking on colour selection and then created a new layer by clicking on layer, then solid layer and then colour layer. For next lesson, my aim is to continue editing the print advert.  *These pictures are from me editing the original photo that i was going to use* 4/2/22 In this lesson i edited more of the print advert. Today i continued on editing the colour by adding colour to more of the vehicles in the picture. As i wanted it to be a rough outline of the vehicles, any over spill that occurred due to the colour range vie...